Navigating the Creative Process
Define & Discover
Ask questions. Gain insights to your brand, your voice, and your audience. Ultimately, these are the most crucial connections to brand loyalty, customer satisfaction, and reaching your business goals.
Concept & Create
This is where the metaphorical rubber meets the road. I take the newly discovered brand insights, customer knowledge, and project goals and requirements and mold them into a unique, relevant, and engaging sensory experiences.
Implement & Integrate
Roll it out! Integration with existing technologies, vendor distribution specifications, legacy systems, or campaign timelines. I understand, appreciate, and can help plan for these additional requirements.
Evaluate & Improve
Measuring is a key ingredient to the process. Did we accomplish the goals? What worked well? What can we change or improve? Evaluation leads to discovery… which brings us back to the beginning!
1. Goals
This is the most essential part of the creative formula. If we don’t know where we are going, how can we hope to get there? What are we trying to accomplish and how will success be measured?
2. Budget
The importance of a predetermined and accurate budget cannot be understated. Let’s work together to establish the budget in order to present creative options, resources, and timelines.
3. Audience
They have many labels Personas, Customer Journeys, Consumer Insights, Stakeholders. Essentially, I want to know who we are talking to and what motivates them; individually, culturally, socially?
4. Time
Some types of creative work takes longer to execute than others. If I know the timeline at the outset, I can provide more informed and accurate guidance as to our creative options.