Chad Bishop (Your Next) Creative Director
My Video Production
This is one of the most immersive and engaging ways to tell your story.
It's definitely a team sport and when you have the right team it's all worth it.
My User Experience Design & Direction
Where everything comes together - photo, video, typography, layout, color, user psychology.
Chad Bishop (Your Next) Creative Director
Guiding the Creative Process
Define & Discover
Ask questions. Gain insights to your brand, your voice, and your audience. Ultimately, these are the most crucial connections to brand loyalty, customer satisfaction, and reaching your business goals.
Concept & Create
This is where the metaphorical rubber meets the road. I take the newly discovered brand insights, customer knowledge, and project goals and requirements and mold them into a unique, relevant, and engaging sensory experiences.
Implement & Integrate
Roll it out! Integration with existing technologies, vendor distribution specifications, legacy systems, or campaign timelines. I understand, appreciate, and can help plan for these additional requirements.
Evaluate & Improve
Measuring is a key ingredient to the process. Did we accomplish the goals? What worked well? What can we change or improve? Evaluation leads to discovery… which brings us back to the beginning!
I Put Customers First Video
Concept, production, casting, direction, shooting, and post-production for this Home Depot video celebrating their unique customer service culture.
The Home Depot wanted to highlight the unique, challenging, yet rewarding nature of serving customers in their stores. Diversity, problem solving were client requirements as well. We decided to do a voice over narration with scenes highlighting the customer/associate relationships.
"I couldn't ask for a more innovative, forward-thinking, and true brand ambassador on my team! Chad is TRULY creative...his insight into our marketing efforts, creating, delivering and executing phenomenal ideas to enhance our presence and concepts beyond ALL expectations is an extreme asset to our team and our enterprise employer brand. And to top is all off, Chad is extremely great to work and collaborate with; his energy, professionalism, and industry intellect is consistent and continues to strengthen the entire team."Miko Covin, Global Employer Branding and Marketing
"I have had the pleasure of working with Chad for the past 2 years and his ability to take every project to another level continues to amaze me. Chad's creative ability, coupled with his deep understanding of the brand, produces exemplary work time and time again! His strength in all executions: web design, print, online, video production and photography is second to none! Chad is a solutions-oriented Creative Director and a constant joy to work with!"Alison Foy,Employer Branding Manager - The Home Depot
"Chad takes visions and turns them into vivid reality with his phenomenal marketing skills. With his executive marketing background from a Fortune 20 company alongside his entrepreneurial spirit, Chad excels at taking on challenges with a corporate understanding while his sleeves remain rolled-up and his sharp mind fully engaged. He is an outstanding director of marketing that understands the 360 degree spectrum his actions affect and he is never shy to voice his opinion offering valuable insights."Joe Leader,Chief Executive Officer at APEX (Airline Passenger Experience Association)
Communication & Collaboration
This is essential in business, but it is exponentially more important in the business of creativity. Creative can be a very subjective experience. The importance of hearing and conveying expectations, motivations, intentions, etc. becomes magnified in a collaborative creative setting.
How do we best communicate with the audience? How do we complete this project on time? How do we accomplish the stated goals of this marketing strategy? Professional creativity is about knowing how to use creative to solve business problems.
Being a competent creative professional means more than having big ideas. It means finding amazing creative solutions that fit within predefined criteria like budgets, timelines, brand standards, and other creative resources. I call it pragmatic idealism.
Perspective, best practices, innovation, efficiency, communication, inspiration. I am a servant leader with a lead from the front philosophy. Finding and keeping the best people is a complex and sometimes daunting process. It starts and ends with meaningful relationships. Take care of your people and they’ll take care of you.
We get hired not just based on our creative abilities, but on our ability to listen to our clients’ needs, to keep them in the loop throughout the process, to provide constructive feedback, and to maintain composure when things go wrong (and they will go wrong).
Every successful creative execution starts with strategic ideas and innovative thinking to meet market changes, researching business objectives, assessing the competitive landscape, keeping up with creative industry trends, and supporting strategic plans.