
Target and Challenge
Competitive Analysis
and User Research
I conducted guided product demonstrations of the competing apps in the space. I compiled detailed findings of key benefits and shortcomings of each product. I also conducted field research in the form of a series of qualitative user interviews with small tour operators in multiple sates, covering a wide variety of tour types – surfing, kayaking, hiking, fishing, and skiing – to determine their priorities and pain points. From the research and analysis, I developed information architecture, features, and user journeys.
Product Requirements
Next, I created a comprehensive product requirements doc and a prioritized phased approach to feature rollout based on a minimum viable product methodology. General requirement categories include:
- Scheduling & Booking
- Payment Processing
- Customer Management
- Point of Sale
- Communications
- Mobile First
- Existing Website Integration
Journey and Wireframe Examples
Booking and Payment Processing Flow

Visual Elements

Iconography












Design Examples



