Target and Challenge
Competitive Analysis and User Research
I conducted guided product demonstrations of the competing apps in the space. I compiled detailed notes of the the key benefits and shortcomings of each product. I also conducted a series of structured interviews with small tour operators in multiple sates, covering a wide variety of tour types – surfing, kayaking, hiking, fishing, and skiing – to determine their priorities and pain points.
I conducted qualitative user interviews to determine needs and expectations and used it to develop user personas and journey maps.
Next, I created a comprehensive product requirements doc and a prioritized phased approach to feature rollout based on a minimum viable product methodology. General requirement categories include:
- Scheduling & Booking
- Payment Processing
- Customer Management
- Point of Sale
- Mobile First
- Existing Website Integration