Target and Challenge

I designed this product to improve the user experience for tour operators. I researched the industry and, across the competitive landscape, the user experience lacked key features, efficient transactions, and ease of use. The goal was to give small and medium size tour operators an easy to use, full featured, modern, tool to manage schedules, process transactions, and customize reporting that was equally functional on mobile and desktop devices.

Competitive Analysis and

Customer Interviews

I conducted guided product demonstrations of the competing apps in the space. I compiled detailed notes of the the key benefits and shortcomings of each product. I also conducted a series of structured interviews with small tour operators in multiple sates, covering a wide variety of tour types – surfing, kayaking, hiking, fishing, and skiing – to determine their priorities and pain points.

Product Requirements

Next, I created a comprehensive product requirements doc and a prioritized phased approach to feature rollout based on a minimum viable product methodology. General requirement categories include:

  • Scheduling & Booking
  • Payment Processing
  • Customer Management
  • Point of Sale
  • Communications
  • Mobile First
  • Existing Website Integration

Wire Frame & User Flow

Tour Operator Payment Processing Flow

Product Design

Visual Elements

Primary Navigation Iconography

Desktop Experience