Target and Challenge

This was a passion project. Leading tour operator apps lacked intuitive user experience, key features to facilitate the scheduling process, efficient transactions, and overall ease of use. The goal was to give operators an easy to use, full featured, modern, tool to manage schedules, process payment transactions, and customize reporting that was equally functional on mobile and desktop devices.

Competitive Analysis
and User Research

I conducted guided product demonstrations of the competing apps in the space. I compiled detailed findings of key benefits and shortcomings of each product. I also conducted field research in the form of a series of qualitative user interviews with small tour operators in multiple sates, covering a wide variety of tour types – surfing, kayaking, hiking, fishing, and skiing – to determine their priorities and pain points. From the research and analysis, I developed information architecture, features, and user journeys.

Product Requirements

Next, I created a comprehensive product requirements doc and a prioritized phased approach to feature rollout based on a minimum viable product methodology. General requirement categories include:

  • Scheduling & Booking
  • Payment Processing
  • Customer Management
  • Point of Sale
  • Communications
  • Mobile First
  • Existing Website Integration

Journey and Wireframe Examples

Booking and Payment Processing Flow

Visual Elements


Design Examples