My training in psychology taught me how to choose and use methodologies, to ask the right questions, and to analyze data with methods that reduce bias. In both educational settings and in practice, designers are increasingly adopting a data-driven approach to craft experiences for their users. I have over 15 years of multi-discipline design and creative leadership experience. I’m passionate about creative people, strategy, and process, about story telling, and being a customer advocate.
I pride myself on being able to work cross-functionally to understand business goals and strategies, and translate them into original, authentic, and engaging experiences that create customer awareness, equity, and loyalty. I’m a hands-on creative who leads by identifying and empowering knowledgeable and talented creatives to drive innovation, and produce measurable results.