Welcome! My early training in psychology taught me how to select and define methodologies, to ask compelling and relevant questions, to collect accurate and cohesive information and analyze it to achieve specific goals. My 15 years of design taught me how to apply design thinking, leverage technology, and craft unique, engaging, usable designs. I’m passionate about creative people, strategy, and process, about story telling, and being a user advocate.
I pride myself on being able to work cross-functionally to understand business goals and strategies, and translate them into original, authentic, and engaging experiences that create customer awareness, equity, and loyalty. I’m a hands-on creative who leads by identifying and empowering knowledgeable and talented creatives to drive innovation, and produce measurable results.