Balancing user psychology, behaviors, and expectations with company goals, budgets, and people to accomplish customer engagement, learning, and decision making.

I have over 15 years of multi-discipline design and creative leadership experience. I’m passionate about creative people, strategy, and process, about story telling, and being a customer advocate.

I pride myself on being able to work cross-functionally to understand business goals and strategies, and translate them into original, authentic, and engaging experiences that create customer awareness, equity, and loyalty. I’m a hands-on creative who leads by identifying and empowering knowledgeable and talented creatives to drive innovation, and produce measurable results.

What I Do
  • Creative Strategy
  • Art Direction
  • User Interface Research, Design, and Validation
  • User-Centered Product Design
  • Video Production
  • Photography
  • Leadership
  • Budget Management
  • Communications
  • Presentation
  • Have fun