Netflix's success with innovative CD distribution would not have sustained them in the face of the growing user demand for digital distribution. Same user, same user goal attainment, different mechanism of delivery over time. Similarly, User-Centered Design prioritizes and continuously informs mechanism of delivery strategies by studying and validating users' wants and needs. Create space in your process for user focused methodology to inform (before) and validate (after) your choices.
Netflix’ Successful User-Centered Design