Overview
EZGov.uk enables British citizens to easily interface with various government agencies and services around the country. The goal of this project was to create a cloud-based personal data storage for each citizen and an intuitive, engaging, streamlined, easy-to-use process for finding and applying to health services.
Problem Statement
UK Citizens faced significant problems applying to and managing social support services at their local councils and national government support services. Filling out forms was very time consuming and repetitive and often they had to manually resubmit the same information to different government agencies. Most government agencies still had paper-based or PDF applications that the applicant needed to fill out and deliver directly to each individual agency.
The agency admins would then manually enter the application information into a database. They managed segmented individual data silos which made sharing and tracking services for citizens across agencies very difficult, cumbersome, and inefficient.
How Can We?
“How can we leverage technology to improve the individuals experience in returning to work (back to their current employer) after a major life changing event or episode? For instance, bereavement, illness, disability etc.”
Users and audience
Potential users covered a broad demographic range. We paid special attention to designing for at-risk groups, likely to be requesting special services, requiring the highest levels of accessibility standards.
Scope and constraints
Required consolidated data and information architecture from multiple databases, agencies, and forms into one central data source, information architecture and user experience.
Responsibilities
What I Worked On
1.Establish timeline and process based on budget
2.Collaborate with engineering to navigate technical constraints
3.Lead strategy, design team, and managed budget
4.Stakeholder interviews to discover and define requirements
5.Evaluation of current platform UX implementation
Team
I supervised a group of UX specialists, content creators, and researchers. I engaged constantly with the customer during research, exploration, and design strategy stages, and collaborated intimately with project management and the tech team to comprehend the system limitations.
Industry Research & Analysis
Performed industry analysis to identify best practices for breaking down complex application processes, Including Turbo Tax, Wells Fargo Mortgage Application, and Fidelity Brokerage Account Application.
User Journey Definition
Defined user journeys and process flows to support the complex technical constraints and information architecture.
Information Architecture
Compiled and analyzed a series of national health forms from various health agencies. Leveraged concepts of progress tracking, guideposts, and milestones to add transparency and orientation to the application experience. We also leveraged interstitial screens to “celebrate” completion of specific sections as well as disguise server-side data processes that would typically cause delays. By doing this, the user wouldn’t feel overwhelmed and could easily track their progress.
Content Design
Wrote copy to facilitate transitions, celebrate milestones via success screens, and application completion.
Wireframes
High Fidelity Designs
