Home Depot Military Employment Marketing Microsite

I started by conducting interviews with existing Home Depot employees with previous military experience. We established personas, key messaging points, and psychographics. Through the interviews, we also identified military spouses as a key customer group. I was responsible for every aspect of the user experience including information architecture, wireframes, copywriting, photography, high fidelity design. I also managed the development and QA processes.

Design is the art of bridging ‘what if’ to ‘what is’—and the best designs do so with empathy, creativity, and a dash of wonder.

Design is the art of bridging ‘what if’ to ‘what is’—and the best designs do so with empathy, creativity, and a dash of wonder.

Design is the art of bridging ‘what if’ to ‘what is’—and the best designs do so with empathy, creativity, and a dash of wonder.