A brand can be compared to a house in the sense that building it (or rebuilding it) is largely a sequential process and each part is dependent on the other. The frame cannot exist without the foundation, electrical cannot exist without the frame. There is a sequential process that must be respected, honored, and adhered to. Every step is dependent on the last. If at any step in the process you find yourself struggling to move forward you may have to take a step or two back. Like any good house it starts with a solid foundation.
Lay the Foundation:
Build the Structure:
Floor, Walls, Windows, Roof, etc.
- What is your mission?
- What are your values?
- What are the things that you promise to your customers never to compromise?
- Who are your customers? Identifying and learning about your customers is an essential and never ending process.
Install the Electrical and Plumbing:
Decorate the Interior:
(hint: it’s more than “making it pretty”)
Assets/Media Strategy and Direction:
How do you showcase your offerings action photos, illustrations, processes, products, studio, environmental, models, mascot, videos? Print – online – social – broadcast – radio – environmental?
How to Be the Best Host on the Block.
The customer relationship and experience. You’ve built the house and got them in the door, now what? Make it so welcoming, comfortable, and good that once they come in they never want to leave.
How Important is The Front Door?
Your website is the essential doorway to your brand.
Does the Artwork… work?
How social media can be the most expensive and time consuming thing that nobody understands.